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Understanding the Trend of Private Label Wine

As the wine industry continues to develop, businesses have been taking the opportunity to explore private label wine production, even for the non-alcoholic market, but what exactly does that mean? In this blog post, we’ll delve into the concept, exploring how private label works, who can benefit from it, and why it has become a popular choice in the market.

Whether you are in hospitality or retail and looking to diversify your offerings or a wine enthusiast curious about the variety on your local shelves, this guide will provide you with some insight into the world of private label wine.

What is Private Label Wine?

Private label wine refers to wine that is produced by one company but branded and sold to a different company under its label, typically owned by a retailer, restaurant, or other business. This means that the wine is crafted by an established winemaker, but the branding, labeling, and sometimes the marketing is controlled by the entity that sells it. The final product is a wine that is unique to that business and often not available anywhere else.

This process is a bit different from BevZero’s Non-alcoholic Private Label Program. BevZero works with the customer to create their own unique non-alcoholic wine. We will then source the wine, if necessary, dealcoholize it using special equipment and a proprietary process, then formulate per the customer’s requirements.

How Does Private Label Dealcoholized Wine Work?

The process of creating a private label wine typically involves several steps:

Selection of Wine

The business will partner with a wine supplier to select the type of wine they wish to offer. This can include decisions on the grape variety, region, and style of wine.


The business develops a unique label and branding strategy. This includes designing the label, naming the wine, and creating marketing materials.


The wine then goes through dealcoholization (for non-alcoholic wine) and production according to the agreed specifications. This might involve custom formulation or packaging.

Bottling and Distribution

The wine is bottled with the custom label and distributed to the business, ready for sale.

Who Can Benefit from Private Label Wine?

While especially helpful for those looking to get into the booming non-alcoholic market, private label wine is also beneficial for:

Existing Wineries

Wineries looking to expand into new markets without spending excessive amounts of money hiring new staff and purchasing new equipment.


Grocery stores, wine shops, and online retailers can offer exclusive wines that are not available elsewhere, differentiating themselves from competitors.

Restaurants and Hotels

Offering a house wine can enhance a dining experience and provide an additional revenue stream.


Private label wines can add a special touch to weddings, corporate parties, or other events, offering a personalized experience.

Why Choose Private Label Wine?

The appeal of private label wine lies in several key advantages:


Private label wines are unique to the business selling them.


Businesses can tailor the wine to their brand identity, choosing everything from the taste profile to the label design.


Often, private label wines can be produced at a lower cost compared to branded wines, offering better margins for businesses.

Brand Loyalty

Offering a unique product can help build brand loyalty among customers who appreciate the exclusive offering.

BevZero – Dealcoholized Private Label Wines

Are you interested in creating your own private label low or no-alc wine?

Explore the services BevZero can offer your business and learn how we can help you craft an exclusive wine that represents your brand.

Contact BevZero today at to get started on your private label wine journey!