The non-alcoholic (NA) beverage market is evolving fast but so is the competition. With hundreds of new brands launching each year across NA wine, beer, spirits, and functional drinks, standing out on the shelf (or behind the bar) has never been more important.

One strategic way to rise above the noise? Competitions. And to even qualify for today’s top alcohol-free competitions, you need more than a good idea—you need top-tier formulation, branding, and dealcoholization services that preserve aroma, flavor, and product integrity from concept to bottle.

Whether it’s the San Francisco World Spirits Competition, World Alcohol-Free Awards, or the IWSC Low & No Producer Trophy (of which BevZero is the sponser), beverage competitions aren’t just about the gold medals. They’re about validation, visibility, and—when done right—real market growth.

At BevZero, we help brands not only enter this space, but win in it. Here’s how competitions can unlock momentum for your NA beverage—and how we partner with clients to get there.

Awards Are a Shortcut to Trust

In a category still defining itself, awards act as social proof. They tell consumers, buyers, and distributors that your product has been tested and approved by industry experts.

For non-alcoholic products, that credibility matters even more. Unlike traditional wine or spirits, many NA offerings are new to consumers. A medal doesn’t just validate your product—it builds trust.

What competitions signal:

• Your product meets high sensory standards
• You’ve invested in quality (not just marketing)
• You’re serious about this category

And trust doesn’t just move units. It opens doors to distribution, retail partnerships, and media features.

What Judges Look For (And How BevZero Delivers)

Every competition has its own rubric, but they all judge on similar criteria: aroma, flavor, body, mouthfeel, balance, and finish—even in the absence of alcohol.

That’s where BevZero shines.

Our team of winemakers, food scientists, and product developers specialize in flavor-first dealcoholization using advanced vacuum distillation and years of experience in precise ingredient selection and formulation to create high quality, award winning low and no alcohol beverages.

We’ve helped launch award-winning NA wines and lifestyle beverages by:
✅ Identifying the right base wine or spirit
✅ Fine-tuning formulations for optimal sensory performance
✅ Using gentle alcohol removal methods to retain complexity
✅ Providing turnkey services from concept to bottle, avoiding complications like sourcing, transportation, and storage

Our goal is not just to get you competition-ready—it’s to make your product memorable.

Awards Drive Business Growth, Not Just Bragging Rights

Winning a competition feels great. But the real ROI kicks in when brands use that win as a launchpad.

What an award can do for your brand:

• Catch the attention of buyers and importers
• Justify premium shelf placement or pricing
• Get featured in trade and consumer media
• Create marketing buzz and FOMO at events
• Secure placements in hotels, bars, and airlines

In a cluttered market, even a silver medal sets you apart.

And if you’re just entering the space, awards can give you a huge leg up against more established players. In our experience, small brands that win early often gain faster traction in retail and wholesale markets.

Let’s Build an Award-Winning Brand – BevZero

At BevZero, we believe competitions are more than just a nice-to-have. They’re a growth strategy.

With over 30 years of experience in dealcoholization, creating award winning low and no alcohol beverages, facilities in the U.S., Spain, and South Africa, and a full-service approach, from formulation and development to dealcoholization and packaging, we’re here to bring your vision to life.

Whether you’re launching your first product or scaling a line, let’s build something that’s not just shelf-ready—but competition-ready.

Contact BevZero today at [email protected] or contact us online now to learn more about our services and get started.