The holidays are here! For restaurants, hotels, and event spaces, this time of year brings lively gatherings, events, galas, and plenty of toasts. Guests come together to celebrate, reconnect, and indulge. But here’s the thing: not everyone is raising a glass of alcohol. More adults are skipping traditional wine or beer and reaching for low- and no-alcohol options instead, and they expect to see them on the menu.

What used to be a thoughtful “extra” for inclusivity is now a must-have in holiday hospitality. At BevZero, we see this shift as part of something bigger: beverage innovation changing the way people celebrate together.

Why Guests Expect More Than Just Eggnog

Holidays bring together a mix of people with different preferences and needs. Some avoid alcohol for health, cultural, or lifestyle reasons. Others just want to enjoy the evening without the after-effects.

Hospitality venues that include low- and no-alcohol options:

• Make every guest feel welcome and included
• Offer healthier alternatives without sacrificing flavor
• Create opportunities to boost revenue with premium non-alcoholic drinks

The Holiday Boom of Low & No-Alcohol

Over the last few years, low- and no-alcohol beverages have gone from niche to mainstream. Younger generations especially are leading the way with a focus on “mindful drinking” and the trend isn’t slowing down anytime soon.

So, what does that mean for the holiday season? A whole new world of festive, inclusive beverage options:

• Mocktail menus 
• Sparkling dealcoholized wines 
• Low- and No-Alc seltzers and ciders 
• RTD’s

Hospitality Spaces Embrace the Trend

Holiday hospitality is leveling up with better low- and no-alcohol choices for visiting guests:

• Restaurants are encouraging bartenders to incorporate zero-proof cocktails that look (and taste) like the real deal.
• Hotels are stocking minibars with premium non-alcoholic wines, beers, and even spirits.
• Event planners are designing inclusive menus so everyone at the party can celebrate.

How Beverage Innovation is Changing the Game

The real driver behind this shift? Beverage innovation. Creative, high-quality alternatives are changing the game for holiday hospitality.

Examples of Innovation in Action:

• Dealcoholized Wines: Advanced methods like vacuum distillation preserve aromas and flavors while removing alcohol.
• Zero-Proof Cocktails: Crafted with botanicals, spiced syrups, and premium mixers to rival classic cocktails.
• Lifestyle Beverages: Slightly lower-ABV wines and beers balance festivity with mindfulness.
• White & Private Label Programs: Hospitality brands can launch their own exclusive non-alcoholic wine lines.

With these options, venues can go beyond “just a soda” and create drinks that truly elevate the holiday experience.

Why It Matters for Restaurants and Hotels

Offering inclusive beverages is more than a nice touch, it’s a differentiator during the busiest season of the year.

• Restaurants can design tasting menus with zero-proof pairings that wow guests.
• Hotels can enhance the guest journey with thoughtful touches, like sparkling NA wine in suites or festive mocktails at company parties.
• Event spaces can provide inclusive beverage packages that make every guest feel part of the celebration.

By embracing this shift, venues build stronger connections and lasting memories.

How BevZero Helps Bring It All to Life

For over 30 years, BevZero has partnered with winemakers, distillers, and hospitality leaders worldwide. We specialize in making beverage innovation seamless and successful.

What We Offer:

• Custom beverage development for seasonal menus and long-term programs
• Premium dealcoholized wines and spirits services
• White and private label solutions for exclusive offerings
• End-to-end support, from concept to bottle

We take care of the complexity so you can focus on delivering unforgettable guest experiences.

The Future of Holiday Hospitality

Here’s the bottom line: the way we celebrate is changing. Guests want to feel good about what they’re drinking, and they want choices. Low- and no-alcohol options aren’t just filling a gap, they’re raising the bar for what holiday hospitality looks like.

Hotels, restaurants, and event spaces that embrace this trend now will be the ones remembered later. The holidays are about connection and celebration, and with a little beverage innovation, everyone gets to join the toast.

Ready to Elevate Your Holiday Hospitality?

This season, don’t just serve drinks, serve experiences. From sparkling dealcoholized wines to custom zero-proof programs, BevZero helps restaurants, hotels, and event spaces bring beverage innovation to life.

👉 Let’s create your next standout holiday menu together. Contact BevZero online or reach out to us at [email protected] to get ready for the season together!