When the sun is shining and patios are buzzing, it’s prime time for the hospitality industry to rethink what’s poured into a guest’s glass. For hotels, restaurants, and even tasting rooms, nonalcoholic wine is no longer a fringe curiosity, it’s a revenue-generating, guest-pleasing, brand-enhancing opportunity.

At BevZero, we’ve worked with winemakers, restaurateurs, and hoteliers around the globe to bring world-class alcohol-free wine to every kind of occasion. And as summer travel ramps up, there’s no better time to embrace the potential of nonalcoholic wine offerings, especially in white varietals and private-label formats, for your on-premise program.

Why the Hospitality Sector Should Take Nonalcoholic Wine Seriously

Low and nonalcoholic wine was the only growing segment of the U.S. wine market in 2024. Health-conscious choices, sober curiosity, and the rise of premium nonalcoholic offerings are rewriting the expectations for what makes a wine list complete.

That means alcohol-free wine is no longer just a nice-to-have, it’s a must-have.

Especially when you consider:

• Guests expect inclusive beverage options that match the sophistication of traditional wine.
• Hotels and restaurants can increase check value by offering alcohol-free wine instead of defaulting to soda or tea.
• Nonalcoholic wine enhances the overall guest experience, meeting wellness trends without compromising flavor or presentation.

Where It Belongs: From Back Bar to By-the-Glass

Too often, nonalcoholic wines are relegated to a separate “NA” section or buried in a beverage binder. But let’s be clear, placing alcohol-free wine alongside your main wine list isn’t just a gesture of inclusion; it’s a statement of quality.

At BevZero, we help our clients create nonalcoholic wines that deserve to be listed. With our advanced dealcoholization technology, we retain varietal integrity, aromatics, and structure, meaning your guests get the full wine experience, minus the alcohol.

Pro Tips for Beverage Directors

• Group by varietal, not ABV. Let guests browse the list based on flavor profile rather than alcohol content.
• Offer flights of both alcoholic and alcohol-free wines to encourage discovery and conversation.
• Include a short description of how your NA wines are made.

Summer Pairings Made for the Moment

Warm weather and nonalcoholic white wines are a natural match. Whether served poolside or at a tasting bar, these wines elevate the guest experience without compromising on wellness.

Hospitality Highlights

• Rooftop Bars: Alcohol-free Sauvignon Blanc + seafood = refreshing sophistication.
• Tasting Rooms: Offer dealcoholized white flights for inclusive, educational fun.
• Hotel Lounges: Create NA spritzers with citrus for a wellness-forward twist.
• Spa Menus: Feature a crisp, organic white for a clean, calming pour.

The Private Label Advantage: Own the Moment

Looking to create a signature experience? Private-label alcohol-free wines allow hospitality brands to extend their identity into the bottle. Imagine a house-poured white blend, zero-alcohol and locally inspired, bearing your logo. It’s brand storytelling in a glass.

With BevZero, our turnkey services take care of the entire process, from sourcing to dealcoholization, packaging, compliance, and bottling – all you need is a vision. We help hospitality partners of all sizes transform ideas into custom-label beverages that drive loyalty and margin.

Benefits of a Private Label Nonalcoholic Wine Program

• Differentiates your brand in a competitive market
• Appeals to wellness travelers and sober-curious guests
• Offers an upsell opportunity during events and banquets
• Gives your beverage program a unique, curated identity

Demystifying Dealcoholization: How It Works

Not all alcohol-free wines are created equal. Some start as grape juice. Others go through traditional fermentation and then remove the alcohol with precision technology.

At BevZero, our dealcoholization process is built on decades of innovation. We’ve been perfecting this for over 30 years, and today, we support brands around the world with:

• Custom product development
• Wine and ingredient sourcing
• Dealcoholization
• White label and private label production
• Small- to large-scale production runs

Ready to Add Alcohol-Free Wine to Your List?

Whether you’re curating a summer wine list, launching a private-label program, or exploring new wellness offerings, BevZero brings the technology, insight, and global expertise to make it seamless.

Contact us online today and let’s make summer sips smarter, together.