Starting a new non-alcoholic wine or RTD brand involves several important steps, from developing your product to establishing your market presence. Here’s a guide to help you get started and where BevZero can help.

1. Research and Planning

Market Research: Understand the non-alcoholic wine industry, identify your target market, and analyze competitors. Determine market trends, consumer preferences, and potential gaps.

Product Research:  Research the brands in the market that will be your competitors.  Taste as many products as you can so you have a clear understanding of the playing field, and what your goals are for your non-alcoholic wine or RTD development.

Business Plan: Develop a comprehensive business plan outlining your brand’s mission, vision, goals, target market, marketing strategy, financial projections, and operational plans.  Also important to note, it’s good to research if any business licensing is needed.

 

2. Financial Planning

Funding: Secure funding for your non-alcoholic wine or RTD brand. This could come from personal savings, loans, investors, or crowdfunding.  Ensure you have this ready to go before starting your new product journey.

Budgeting: Create a detailed budget covering production costs, marketing expenses, distribution costs, and other operational expenses.

 

3. Develop Your Product

Base Wine Sourcing: Choose the grape varieties you want to use and decide whether you will source them yourself or ask BevZero for help.

Development Process: BevZero can help you with your non-alcoholic wine development.   We work closely with you to understand your target market and desired flavor profile in order to create a product that perfectly aligns with your goals. We will assist in identifying the best base beverage for your product, taking into consideration factors such as the end profile and the dealcoholization process. Upon completion of product development, you will own the recipe of your unique beverage product.

 

4. Branding and Design

Brand Identity: Create a strong brand identity that includes your brand name, logo, and brand story. Ensure it resonates with your target audience.

Label Design: Design attractive and compliant labels for your wine bottles. Make sure the design aligns with your brand identity and stands out on the shelf.

 

5. Legal and Regulatory Compliance

Licensing and Permits: Obtain the necessary licenses and permits for storing, distributing, and selling your non-alcoholic wine. This may include federal, state, and local permits.

Label Approval: Ensure your labels meet the regulatory requirements needed for your product and where it will be distributed and obtain necessary approvals.

• Note: In the USA, BevZero can help provide non-alcoholic label approval services that will be sold in the USA.

 

6. Production

Turnkey Production Service from BevZero:  BevZero can help with full turnkey services for production. At the end of production, you will receive your completed and packaged non-alcoholic wine or RTD ready for market.  Services include:

• Ingredient and Packaging Sourcing: BevZero will secure all raw materials to produce your product. You don’t have to worry about getting ingredients and packaging from multiple vendors to arrive on time for your production run – BevZero will do this for you.
• Co-packing: BevZero will schedule and run your product with a quality co-packing facility that can meet your packaging specifications.
• Label printing: If you need help with the printing of your label, BevZero can assist.  We have relationships with top quality printers to get your printing done.

 

7. Distribution Strategy

Distribution Channels: Decide on your distribution channels, such as direct-to-consumer (DTC), retail stores, restaurants, and online platforms.

Distributor Partnerships: Research and establish relationships with distributors who can help get your wine into the desired markets.

 

8. Marketing and Promotion

Marketing Plan: Develop a comprehensive marketing plan that includes a website, digital marketing, social media, events, tastings, and partnerships.

Promotions: Organize wine tastings, participate in wine fairs, and collaborate with retailers for promotions and in-store displays.

 

9. Sales Strategy

Sales Team: Build a dedicated sales team or work with distributor sales agents to promote your wine to retailers, restaurants, and distributors.

Sales Materials: Create professional sales materials, including brochures, price lists, and samples.

Online Sales:  Set up an online shopping cart for your product through your website.  Many consumers enjoy the convenience of ordering online.  By leveraging the benefits of online sales, you can effectively promote and sell your non-alcoholic wine product, reaching a wider audience and optimizing your business operations for growth and success.

 

10. Logistics and Supply Chain

Production Management: Manage your production schedule to ensure a steady supply of your non-alcoholic wine.

Logistics and Distribution: Set up efficient logistics for warehousing, transportation, and delivery. Consider using third-party logistics providers if necessary.

 

11. Customer Service and Feedback

Customer Support: Provide excellent customer service to build strong relationships with your customers and partners.

Feedback Mechanism: Implement a system to gather feedback from customers and distributors to continuously improve your product and service.

 

12. Monitor and Adapt

Performance Monitoring: Regularly monitor your sales performance, market trends, and consumer feedback.

Adaptation: Be prepared to adapt your strategies and introduce new products or promotions based on market dynamics.

 

By following these steps, you can establish a strong foundation for your new non-alcoholic brand and navigate the complexities of the market. 

BevZero is here to help you with your non-alcoholic brand development and production needs.  Contact us today to discuss next steps.

For more information check out our Non-Alcoholic Services and Product Development webpages.

 

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