As with all things in life, timing is everything. And if you’re looking to jump into the growing no- and low- category with a product of your own in time to capitalize on both end-of-year and Dry January, the time is ripe!

On average, holiday sales represent 20 percent of annual sales across most industries, according to the National Retail Federation. In some industries, this figure rises to 30 percent or more. For the no- and low- category, this season extends even further into January, making the sales opportunities even greater for brands looking to enter the low- and no- space.

BevZero’s global team of experts has helped launch numerous non-alcoholic wines by offering a suite of services, including assistance in the identification of the best base wine, managing the complete removal of alcohol, and start-to-finish product development and project management services. If you’re looking for something truly special, our team can create customized formulations for new brands, and exciting new formulas for new SKUs. If you are looking for help with planning and supervising of all aspects of sourcing, production and packaging, we can support your brand there as well.

The time may be right to start your product journey in time to maximize the sales potential and marketing opportunities for the holiday season, but there are some key basics you ought to consider first. The more quickly you have the below elements locked in, the more quickly we can help you get to market. The average time to market once the below elements are in place is six months.

Here are some questions we’ll be asking:

• Do you have a business plan?
• Do you know what style product you would like to create? Are you familiar with the competitive products in the no- and low- market?
• What is your go-to-market strategy and sales?
• Do you have a timeline? Creating a timeline will help ensure you meet your schedule. Start with the date of when you want to be in the market and work backwards, defining key tasks. This will help you think through everything that needs to be done, who needs to do it, and what questions you need answered.

While BevZero can’t help you build out your business plan or go-to-market and sales strategies, we can help you develop a handcrafted formula, provide the dealcoholization services, and manage production.

For more information on how BevZero’s experienced team can help you create an NA product, please email info@bevzero.com or visit bevzero.com.