Dry January is no longer just a health challenge or a new-year reset—it’s a global movement. But here’s the kicker: savvy brands know that real success in the no- and low-alcohol (No/Low) category comes from building momentum well beyond one month. At BevZero, we help our clients turn the buzz of January into a sustainable, year-round beverage strategy using expert product development, cutting-edge dealcoholization services, and full-spectrum beverage solutions.

Let’s talk about how.

Why Dry January is Only the Beginning

Dry January consistently delivers a spike in consumer interest, online searches, and sales for No/Low products—especially non-alcoholic wines, beers, and spirits. But interest doesn’t flatline in February. In fact, there are multiple high-impact moments throughout the year where brands can meet growing demand:

• Spring (March – May): Holidays like St. Patricks, Easter, and Mothers Day can be a great time to provide low or no alcohol options
• Summer: Think barbecues, beaches, and outdoor socials—non-alcoholic options are a must
• Sober October: Another global trend that mirrors January’s rise in conscious consumption.
• Year-end holidays (October–December): More people are choosing alcohol-free alternatives at festive gatherings, and many retailers are actively seeking NA SKUs.
• Wellness windows (March, May, September): Health awareness months that overlap with lifestyle purchasing shifts.

These are your brand’s chances to stay top of mind—not just trend-jumping, but trend-setting.

Planning is Everything: Line Up Your Bottlings Early

If you want to capture attention during these moments, you can’t be reactive. You’ve got to be ready. That means:

• Aligning bottling timelines with demand spikes. Start development early so you’re retail-ready. 3-4 months in advance for production services, including sourcing of materials and ingredients. If you plan to develop a new SKU or brand, plan at least 6 months.
• Locking in seasonal SKUs and limited editions. Create excitement with summer rosés or holiday sparkling NA wines.
• Leveraging BevZero’s end-to-end production expertise to manage everything from concept to shelf.

Our global team works with clients across the U.S., Europe, and South Africa to pre-plan production calendars that align with retail and DTC marketing cycles.

From Concept to Bottle: Full-Service Beverage Solutions

At BevZero, we’re more than a service provider—we’re a partner in building brands that last.

Whether you’re new to the space or looking to expand a No/Low line, our turnkey beverage development services cover every step of the journey:

• Product formulation and benchtop sampling

• Nutritional labeling and compliance

• Supply chain and production services

• Flavor/aroma preservation through best-in-class dealcoholization

We specialize in tailored beverage solutions for wine, cider, and spirits—plus the rapidly growing infused functional drinks market. And because we own our processes, we move fast and deliver consistent, premium results.

Don’t Forget the Tech: In-House Equipment Options

Want to bring dealcoholization in-house? We’ve got you covered. BevZero is the exclusive distributor of the award-winning ClearAlc dealcoholization equipment—a next-gen system that gently removes alcohol while preserving flavor, aroma, and mouthfeel.

Why brands choose ClearAlc:

• Single-pass vacuum distillation
• Energy-efficient and sustainable
• Down to 0.05% ABV with precision
• Flexible and multiple separation of aroma streams

Whether you want to test the waters or scale big, we help assess your needs, install equipment, and provide technical training to ensure long-term ROI.

Learn more about ClearAlc →

Dealcoholization That Preserves Flavor (And Reputation)

One of the biggest challenges in the No/Low category is preserving what makes a beverage special. BevZero uses Very Low Temperature Vacuum Distillation, a process we pioneered over 30 years ago. It allows for:

• Near-complete retention of volatile aroma compounds
• Custom alcohol reduction levels (0.5%, 0.05%, or even 0.02%)
• Minimal thermal damage—keeping that full-bodied flavor intact

We’ve helped dozens of global brands bring No/Low products to market without sacrificing quality or brand integrity.

Why Partner with BevZero?

We’ve been shaping the alcohol-free future for over three decades. With global facilities, a scientific team, and deep industry roots, BevZero is the go-to partner for scalable, sustainable beverage success.

Our competitive edge includes:

• Expertise across winemaking and food science

• Innovative technology that ensures quality and efficiency
• Flexible services from white-label wines to custom formulations
• Hands-on support from concept to final packaging

It’s more than just Dry January. It’s a movement. Let’s build your brand to lead it.

Ready to go beyond seasonal?

Contact us online or reach out at [email protected] to start your year-round beverage success plan.