matt

Matt Hughes

General Manager, USA

Matt brings more than twenty years of industry experience to his role at BevZero. He has served as a Winemaker, Director of Winemaking, and General Manager for the last decade.  After progressing from various positions in the cellar, lab, and winemaking, Matt owned and operated a small wine company for several years before returning to help others build and grow their companies.  He has held positions at Kendall-Jackson, Vérité, Six Sigma Ranch, and Brassfield Estate. Most recently, prior to joining BevZero, Matt helped create and launch a large custom crush and wine services facility, Feliz Creek Cellars, from the ground up. “I am passionate about the no and low alcohol space. The products and brands we work with end up in my kitchen, on my table, and in the glasses of my friends and family. I am excited to see how our company and our clients evolve as our overall knowledge and technology evolves.”  Matt joined the team in early 2021 as Director of US Operations and has transitioned to the role of General Manager. If Matt is not at his desk, you might find him on his mountain bike, in a yoga class, at a concert, or exploring the amazing food and beverage culture of California and beyond.